![]() I agree with Alvin that the cover lines are as half baked and unimaginative as the cover itself. I’m not sure if this was intentional as part of the editorial guideline but the front cover concept is very weak. The front cover features a half body Priscilla Meirelles reminiscent of a very 1970’s cover execution. I have no way of knowing the exact circulation, ad rates and other details. They have the money given the number of ads for the first ish even if the cash-kind split is estimated to be 60%-40%. I obviously can’t tell which of these ads were paid for in cash or via x-deals but knowing how foreign franchises cost (the cheapest I know is USD $1,000.00 per issue) it isn’t cheap. ![]() They seem to have their target market in order with the ads. The advertisers for the first issue include: Bench Body, Oris, Sofitel, Marlboro, Johnnie Walker, Motor Image (SUbaru), Lacoste Footwear, ALEXIS (watches), Rudy Project, Tabaqueria, Hamilton, and Linden Suites just to name a few. Playboy Philippines aims to target a slightly older demographic. Notes: The page count is actually more than 128 as some ads are not part of the pagination while some are note a special execution of a 3 page fold out (6 pages back to back) Page count: 128 pages including Front, Back, Inside Front and Inside Back Cover
0 Comments
Leave a Reply. |